Bank customer loyalty under the background of internet finance and multimedia technology

doi:10.3233/JIFS-189420

IR > 经济管理学院

	Bank customer loyalty under the background of internet finance and multimedia technology
	Pei, Pei1 ; Li, Yingji 2
	2021
发表期刊	Journal of Intelligent and Fuzzy Systems
ISSN	1064-1246
卷号	40 期号:4 页码:5807-5817
摘要	In recent years, Internet finance has developed rapidly in China, and has attracted more and more attention. With the rise of a variety of online payment, the development of traditional commercial banks has been seriously hindered, a large number of customer resources have been lost and reduced customer loyalty. Therefore, this paper studies how to improve customer loyalty in the context of Internet Finance and multimedia technology. First of all, based on multimedia technology and fuzzy concept, this paper designs and implements the bank customer management system based on multimedia technology and fuzzy concept; secondly, it constructs the corresponding evaluation index system, and designs the relevant functions of the system according to the specific needs of customers; finally, the system is implemented by using spring open-source framework system, web, JSP, EAI and database technology. In the test phase, in order to test the performance of the designed customer management system, this paper constructs a test system. Through the customer experience of using the system and the performance of the new and old management system for comparative analysis of satisfaction, analysis of the advantages of this management system. © 2021 - IOS Press. All rights reserved.
关键词	Finance Multimedia systems Sales User experience Comparative analysis Customer experience Customer management systems Database technology Evaluation index system Management systems Multimedia technologies Open source frameworks
DOI	10.3233/JIFS-189420
收录类别	EI ; SCIE
语种	英语
WOS研究方向	Computer Science
WOS类目	Computer Science, Artificial Intelligence
WOS记录号	WOS:000640518000006
出版者	IOS Press BV
EI入藏号	20211610235545
EI主题词	Open systems
EI分类号	723.5 Computer Applications
来源库	WOS
引用统计	被引频次：2[WOS] [WOS记录] [WOS相关记录]
文献类型	期刊论文
条目标识符	https://ir.lut.edu.cn/handle/2XXMBERH/148430
专题	经济管理学院
通讯作者	Li, Yingji
作者单位	1.Lanzhou Univ Technol, Sch Econ & Management, Lanzhou, Gansu, Peoples R China; 2.Chongqing Inst Engn, Sch Management, Chongqing, Peoples R China
第一作者单位	兰州理工大学
第一作者的第一单位	兰州理工大学
推荐引用方式 GB/T 7714	Pei, Pei,Li, Yingji. Bank customer loyalty under the background of internet finance and multimedia technology[J]. Journal of Intelligent and Fuzzy Systems,2021,40(4):5807-5817.
APA	Pei, Pei,&Li, Yingji.(2021).Bank customer loyalty under the background of internet finance and multimedia technology.Journal of Intelligent and Fuzzy Systems,40(4),5807-5817.
MLA	Pei, Pei,et al."Bank customer loyalty under the background of internet finance and multimedia technology".Journal of Intelligent and Fuzzy Systems 40.4(2021):5807-5817.

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