Study on the framework of enterprise new media marketing strategy based on internet plus background

	Study on the framework of enterprise new media marketing strategy based on internet plus background
	Lei, Ming 1; Li, Li 2
	2017-11-15
发表期刊	Boletin Tecnico/Technical Bulletin
ISSN	0376723X
卷号	55 期号:18 页码:79-85
摘要	In recent years, relying on the development of digital network technology, the new media marketing model has increased rapidly and occupies the main share of the market. In this paper, the authors analyze the framework of enterprise new media marketing strategy based on internet plus background. In the process of new media marketing, enterprises should take the modern marketing theory as the basis and make full use of high-tech technology and function, so as to meet the customers' needs to the greatest extent. First, new media marketing should be aimed at online virtual market to understand the changes of consumer characteristics and consumer behavior patterns in a timely manner. On the other hand, the new media marketing activities must change some traditional marketing means and ways and adopt a flexible marketing strategy.
关键词	Commerce Consumer behavior Planning Strategic planning Consumer behavior patterns Digital networks eBusiness Marketing activities Marketing models Marketing strategy Network marketing New media
收录类别	EI
语种	英语
出版者	Universidad Central de Venezuela
EI入藏号	20175204574316
EI主题词	Marketing
EI分类号	911.4 Marketing - 912.2 Management - 931.3 Atomic and Molecular Physics
来源库	Compendex
分类代码	911.4 Marketing - 912.2 Management - 931.3 Atomic and Molecular Physics
文献类型	期刊论文
条目标识符	https://ir.lut.edu.cn/handle/2XXMBERH/114593
专题	兰州理工大学
作者单位	1.Lanzhou City University, Lanzhou, Gansu; 730070, China; 2.Lanzhou University of Technology, Lanzhou, Gansu; 730050, China
推荐引用方式 GB/T 7714	Lei, Ming,Li, Li. Study on the framework of enterprise new media marketing strategy based on internet plus background[J]. Boletin Tecnico/Technical Bulletin,2017,55(18):79-85.
APA	Lei, Ming,&Li, Li.(2017).Study on the framework of enterprise new media marketing strategy based on internet plus background.Boletin Tecnico/Technical Bulletin,55(18),79-85.
MLA	Lei, Ming,et al."Study on the framework of enterprise new media marketing strategy based on internet plus background".Boletin Tecnico/Technical Bulletin 55.18(2017):79-85.